Vanessa Wilkin
Assistant Vice President, Replacement & Leisure Division, Canada
“Integration really is the key. We’re helping our partners work better, not necessarily changing the way they work.”

Vanessa Wilkin is Assistant Vice President, Replacement & Leisure Division for Entegral. In this role, Wilkin is responsible for oversight and management of the sales and development of the ABS product suite within the insurance and multi-shop operation (MSO) markets for Canada. After graduating from Bishop’s University in 2004, Wilkin began her career with Enterprise as a Management Trainee in Ottawa, Ontario. As she worked her way up the ranks, Wilkin held various roles within the company, serving as Talent Development Manager and Talent Acquisition Manager in Canada.

In 2011, she moved to the company’s St. Louis headquarters and was promoted to Business Process Manager. In this role, she was responsible for supporting Canadian insurance, dealerships and collision partners. Three years later, she was promoted to Business Process Manager for key strategic North American accounts. Prior to her current position, Wilkin was Director for the Replacement division at Enterprise Holdings. In this role, she supported the company’s relationships with key insurance and collision partners in North America. She was also responsible for managing contracts, business and product development as well as process standards for the division.